This week’s PPCChat session drew inspiration from Navah Hopkins‘s article which paid a heartfelt tribute to the late, great Mark Irvine and how he encouraged her to “do less.”. Here is the screencap of the entire session where host Julie F Bacchini sought experts thoughts on the struggle areas in PPC, how do they handle when life gets challenging outside of work and what do they think about work and life balance.
Read more »Are you struggling to understand why the minimum bid for your keywords in Google Ads seems unusually high? In our latest post, we’ll tackle some of the most commonly asked questions about minimum bids in paid search.
Read more »Welcome to our PPC roundup, where we delve into the latest trends and updates shaping pay-per-click advertising. Stay tuned for insights that can supercharge your PPC campaigns from dynamic ad features to strategic bidding enhancements. Let’s explore the cutting-edge strategies and tools driving results in the ever-evolving world of online advertising.
Read more »During this week’s PPCChat session, host Julie F Bacchini discussed the importance of competitive research in PPC, how regularly experts engage in any competitive research, whether they use any tools and any roadblocks or frustration they encounter.
Read more »Tinuiti, a U.S.-based digital marketing agency, has released the Q1 2024 Digital Ads Benchmark Report, which provides key insights into the latest trends across Google, Meta, Amazon, and other platforms. This report is based on anonymized performance data from Tinuiti’s managed advertising programs and highlights several significant findings.
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