Google Ads provides businesses the opportunity to advertise their products or services across Google’s extensive network, including Search, Display, and Video platforms. By developing and managing ad campaigns, businesses can connect with potential customers actively searching for or are interested in their products or services.
Read more »Here is a complete screencap of this week’s PPCChat session, hosted by Julie F Bacchini. The discussion centered around Navah Hopkins’s article on overcoming bias in PPC to enhance ad performance.
Read more »A recent court document reveals significant findings against Google, emphasizing its monopoly power in the general search services and general search text ads markets. The court concluded that Google used exclusive distribution agreements with browser developers, mobile device manufacturers, and wireless carriers to suppress competition. This anticompetitive conduct enabled Google to charge inflated prices for search ads, leading to substantial monopoly profits.
Read more »Here is the screencap from this week’s PPCChat session, centring on the Google antitrust case and the Google Ads Merchant Center fiasco. Host Julie F Bacchini gathered experts’ opinions on the judgment against Google in the search antitrust case and the issues with the Google Merchant Center.
Read more »We are excited to announce the launch of the Google Ad Preview Tool for Amazon Products, a powerful new feature designed to streamline the advertising process for Amazon sellers and advertisers. This innovative tool, developed by Karooya, enables users to preview how their Google Ads will appear when promoting Amazon products—making ad optimization easier and more effective than ever.
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