This week’s PPCChat session has focused on Pricing Structure for Paid Search Platforms. Hosted by Julie F Bacchini, this session discussed about different pricing model, aspects of pricing structure and more.
Bidding on brand terms is not an uncommon practice! But why should this be transformed into a must-have approach? We discuss the reasons here.
Welcome to this week’s PPC News recap! Google Adwords and Analytics form a powerful partnership, Voice search opportunity in Google, Seven less common things about LinkedIn’s Lookalike Audience and more
ACoS or Advertising Cost of Sales is one important metric to measure Amazon Ads performance. Here we learn how a low ACoS is a key performance indicator and why reducing ACoS is one of the major tasks for advertisers.
Hosted by Julia F Bacchini, this week’s PPCChat session discussed about Network used by PPCers for Display Advertising, Is Display Advertising still worth to use and more.
