Missed out on the PPC Posts which made headlines in the second quarter? Here is the brief summary of what was trending. Announcement of v1_3 release of the Google Ads API, Bing Ads is now Microsoft Advertising, Introduction of Moat Analytics on LinkedIn, Branded content ads on Instagram, Pinterest’s new conversion features, Cost Cap bidding on Facebook, Quora’s announcement regarding Ad Set Duplication feature and more.
Welcome to this week’s PPC News recap! Microsoft Advertising’s Parallel tracking and final URL suffix, Quora’s announcement regarding new and improved ads targeting experience,Combination of Smart bidding and Last-Click Attribution, Twitter providing clarity on political advertising in Canada and more.
With ad copy testing you can determine and understand the type of ad messaging that converts better. This should be an ongoing task for PPCers as it helps give the audience and the businesses what they like.
This week’s PPCChat session was an interesting one.Hosted by Amalia Fowler, this session was focused on PPC education for experts and newcomers and how to keep learning in an ever changing industry.
Welcome to this week’s PPC News recap! Price Extensions in Microsoft Advertising Editor, Carousel testing for text ads on mobile,Portfolio Bid strategy,Landing page performance from shopping campaign,Current options to place shopping ads on YouTube and more.
