[This post was updated on 7th December 2021] After adding support to create Negative Keywords List in Amazon Ads, we have come up with yet another solution that was requested by our customers. Today we introduce the Ad Scheduling (or dayparting, as some may know) feature for Amazon advertisers.
Read more »Long Tail keywords have long got the support to be made a part of one’s PPC strategy. But is it an effective way to reach your target audience?
This week’s PPCChat session was hosted by Julie F Bacchini where she and guest Frederick Vallaeys discussed all about Artificial Intelligence,Machine Learning and PPC.
Welcome to this week’s PPC News recap! Introduction to LinkedIn Ad Review,Partnership between Quora and Improvado, More features in Facebook’s Video Creation Kit,Branded content Ads on Instagram,Importance of Brand awareness in PPC and more
Hosted by Julie F Bacchini, this week’s PPCChat session was focused on “Geographic Targeting for campaigns”. This discussion was inspired by Google’s change in location targeting which were announced last week.