Here is a quick recap of top PPC posts which were trending in the month of August. Announcements of Broad Match and Phrase Match Modifiers keywords, Google’s announcement of a new account map, Quora’s announcement to use the ability to use LiveRamp IdentityLink, Off-Facebook activity to give more control and transparency, Facebook’s announcement of moving budget to the campaign level, Availability of Gallery Ads (beta) in 11 different languages and more.
Hosted by @NeptuneMoon, today’s PPCChat discussion started with the announcements made by Google Ads over the past few months (End of accelerated ad delivery and Average position sunsetting). She also sought PPCers views on Facebook Ads Campaign Budget Optimization, New bidding strategies and more.
Welcome to this week’s PPC News ! Google updated its bidding strategy with a new smart bidding option and also announced that Standard Delivery will be the only ad delivery option available from next month, Off-Facebook activity to offer more transparency. All this and more in this week’s recap.
In today’s world, where everything has become so digitalized, Amazon advertising is flourishing like a luxuriant tree. The best way for advertisers to take benefit of this profitable platform is “Negative Keywords”.
Though duplicate keywords might appear harmless, they can impact how you determine and attribute your campaign’s performance. We dig into how to tackle this problem.
