We are excited to announce the launch of the Google Ad Preview Tool for Amazon Products, a powerful new feature designed to streamline the advertising process for Amazon sellers and advertisers. This innovative tool, developed by Karooya, enables users to preview how their Google Ads will appear when promoting Amazon products—making ad optimization easier and more effective than ever.
Read more »Hello, esteemed PPC professionals! We’re excited to bring you the latest updates in the PPC world through this comprehensive monthly roundup. Stay informed and ahead of the game with these crucial insights.
Read more »During this week’s PPCChat session, host Julie F Bacchini discussed PPC and search news from last week. The topics were: Google is not killing off 3rd party cookies after all, FTC on surveillance pricing & data hashing, G Ads keyword matching, and OpenAI’s search engine.
Read more »Tinuiti’s Q4 report delivers actionable strategies to boost your digital ad performance. Dive into in-depth analytics from Google, Meta, Amazon, and beyond.
Read more »In the competitive landscape of e-commerce, optimizing your Google Ads campaigns to drive traffic to your Amazon store can be a game-changer for your sales strategy. By strategically calculating and adjusting bids based on Return on Ad Spend (ROAS) and Advertising Cost of Sale (ACOS), you can ensure that your advertising efforts are effective and cost-efficient.
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