Amazon advertising provides businesses with a powerful platform to reach millions of potential customers. It also empowers brands to increase visibility, drive traffic, and boost sales in a competitive marketplace.
Read more »Here is the screencap of PPC experts’ tweets about all the AI updates from Google’s annual event. These tweets have covered everything from creative innovations to immersive shopping ads and enhanced reporting features.
Read more »Is Google squeezing every penny out of advertisers? These slides dive into accusations that Google manipulates search ad auctions, potentially leading to higher advertising costs for everyone, and impacting competition and user experience in online advertising.
Read more »Every PPC expert goes through a PPC struggle in his/her life. What are experts’ biggest struggles in the business side of their PPC and Are they experiencing any struggles talking to clients or stakeholders about the Google and DOJ antitrust trial? These and more questions were answered during this week’s PPCChat session which Julie F Bacchini hosted.
Read more »Launching a successful campaign on Amazon requires careful preparation and planning. Use this pre-campaign checklist to ensure you’re ready to maximize your Amazon advertising efforts:
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