Hosted by @NeptuneMoon, today’s PPCChat discussion started with the announcements made by Google Ads over the past few months (End of accelerated ad delivery and Average position sunsetting). She also sought PPCers views on Facebook Ads Campaign Budget Optimization, New bidding strategies and more.
Welcome to this week’s PPC News ! Google updated its bidding strategy with a new smart bidding option and also announced that Standard Delivery will be the only ad delivery option available from next month, Off-Facebook activity to offer more transparency. All this and more in this week’s recap.
In today’s world, where everything has become so digitalized, Amazon advertising is flourishing like a luxuriant tree. The best way for advertisers to take benefit of this profitable platform is “Negative Keywords”.
Though duplicate keywords might appear harmless, they can impact how you determine and attribute your campaign’s performance. We dig into how to tackle this problem.
Last week guest host Amy Bishop inquired about Favorite FB objective, Account structure to follow and more. Hosted by Julie F Bacchini, this week’s PPCChat session was inspired in part by last week’s chat. It was focused on Facebook Ad Creative, specific requirements, variables to test in ad creative and more.
