We say, why not! Using broad match negative keywords is no restriction but yes, it does come with a rulebook to follow.
Hosted by @NeptuneMoon, this week’s PPCChat session was focused on Brand and Bidding. Experts shared their views on reasons for bidding on brand terms, their success and failure, reasons for bidding on competitors’ terms and more.
Welcome to this week’s PPC News recap! Announcement of product negative keyword conflicts report, 3 tricks to solve common Facebook Ads issues, Availability of Optimization Score in the Google Ads mobile app, Launch of Sponsered Display in Amazon, Update regarding Accelerated delivery sunset and more.
One quick and effective way to optimize your paid search performance in Amazon Ads is by comparing the performances over time.
This week’s PPCChat session was focused on “Lack of support from the Advertising Platforms”. Host @amaliaefowler sought experts view on the support they get from Google Ads and Facebook, what is it lacking, how can they improve and thoughts on support from the other platforms (non-Google or FB).
