Broad and broad match modifier, might appear to be same, but are totally different in their functionality. Here we discuss what differentiates one from the other.
Read more »This week’s PPCChat session was hosted by @NeptuneMoon who sought experts view on Small Budget Campaigns, Tight Geo Targets, and Low Search Volume and how to achieve big results in these situations.
Welcome to this week’s PPC News recap! Need for negative keywords for Amazon Advertising, Create right Facebook Audience, Changes made to earned subscribers column in Google Ads, Smart Bidding to drive better omnichannel results in Google Ads, and more.
Negative keyword match type helps to improve your click-through rate and reduce wasted ad spend. By using an appropriate match type, we influence the way of how a negative keyword should work in blocking the irrelevant search terms. Read more »
We say, why not! Using broad match negative keywords is no restriction but yes, it does come with a rulebook to follow.
