In the year 2019, Google Ads has made some remarkable updates and announcements in its platform to be equivalent to other PPC platforms. Some key announcements were, Introducing seasonality adjustments for Smart Bidding, Preparing for Average position to sunset, Broad Match, and Phrase Match Modifiers, Changes to the Keyword Planner and more.
While handling your Google Ads account, some tasks are very tiresome and take a lot of time. Google Ads scripts help you to make things automated which in turn saves hours of your time. In this post, we will talk about some Google Ads scripts which made headline in the year 2019.
This week’s PPCChat session was hosted by @NeptuneMoon where she sought PPCers view on managing e-commerce accounts over the Black Friday – Cyber Monday, What offers performed the best, Client expectations, Lessons to take into next year and more.
Welcome to this week’s PPC News recap! Facebook dynamic retargeting campaigns, The introduction of Google Ads Video Ad Sequencing, Pros and cons of LinkedIn Lead Gen forms, Ten Google Ads scripts to grow, Way to build Google Ads campaign for the holiday and more.
Negative keywords list is a simpler way to list down common negative keywords that can be shared between more than one campaign.
