In today’s fast-paced digital marketing landscape, innovation is essential for maintaining a competitive edge. Google Ads, always pushing the boundaries of advertising effectiveness, is now testing an exciting new feature—the WhatsApp message asset, which is currently in beta. advertising strategy.
Read more »This week’s PPCChat session was focused on four points: (1) the heated political season in the US, (2) the consolidation of holiday seasons, (3) strained economic conditions around the world and (4) planning for holiday 2024. Here is the screencap of the discussion hosted by Julie F Bacchini.
Read more »The monthly PPC roundup offers a concise overview of the latest trends, insights, and strategies in pay-per-click advertising. It highlights key performance metrics, emerging best practices, and industry developments to keep marketers informed. Stay informed with a quick overview of what’s working and what to watch out for.
Read more »In the latest PPCChat session, hosted by Julie F Bacchini, industry experts dove into some of the most controversial and thought-provoking opinions in the world of PPC. From debates on billing practices to the value of different ad networks, no stone was left unturned. Check out the screencap below for a snapshot of the lively discussion that took the PPC community by storm!
Read more »During this week’s PPCChat session, host Julie F Bacchini sought experts’ views on the PPC industry and its downfall, do PPCers think the current PPC skillset is dying and what are the PPC skills of the future.
Read more »
