Adding relevant negative keywords will limit your ad from being displayed for queries that are deemed irrelevant or can impact the brand image.
This week’s PPCChat session was hosted by Julie F Bacchini who sought experts views on the trends they are noticing in the PPC advertising, any theme they have found in the campaigns that are positive or effective, any changes made in the accounts, where are they finding inspiration these days for their campaigns and more.
Welcome to this week’s PPC News recap! Amazon’s new product targeting feature, Google Ads announcement to give ad credits to small and medium-sized businesses, Google ended its short-lived test of monthly ad budgets and more.
Missed top PPC News that made headlines in the first quarter? Here is the recap of the same. Extension of the deadline to adopt parallel tracking for video campaigns, Some consideration from Google Ads to evaluate your ads and adapt to dynamic market conditions, Complete sunset of accelerated budget delivery, Update to Microsoft Search in Bing through Office 365 ProPlus, Helpful migration tips for Expanded Text Ads and final URLs, Improved Sponsored Brands mobile ads and more.
Hosted by Amalia Fowler, in this week’s PPCChat session, experts discussed the changes made to communicate with clients, How changes made in strategies affecting their reporting, How PPCChat community supporting each other during this critical time and more.
