Welcome to this week’s PPC news recap! Promote local inventory ads, Facebook is expanding its brand safety control for advertisers, What is Programmatic Advertising, Understanding of smart bidding, Importance of upper-funnel strategy, and more.
Negative keywords helps filter who views your ads. It gives you the control over your ad spend and helps drive relevant traffic to your business. But many a times a conflicting negative keyword can reverse the role of blocking relevant traffic too.
Read more »Hosted by Julie F Bacchini, this week’s PPCChat session has sought experts’ thoughts about trying new ideas in their PPC accounts, Are new ideas working out, What timeframe to give to these new ideas to decide if they are worth continuing or trying in other accounts and more.
Here is the recap of this week’s top PPC news! Tips to boost Pinterest campaign performance, Adapting PPC strategy in changing times, Google Local Inventory Ads success strategies, Sponsored Brands translation feature, Google’s 6 practical tips for PPC during the pandemic, and more.
Frederick Valleys has been hosting some interesting PPC Town Hall sessions that are discussing about the impact of COVID-19 on PPC, what areas to look into, what measures to adopt and more. We looked into the first four of these session, and the thoughts shared around Automated Bidding .
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