A powerful technique used in PPC advertising is A/B testing, also known as split testing. It helps to discover the most effective ad components for the campaigns.
Read more »During this week’s PPCChat discussion, host Julie F Bacchini sought experts’ views on handling micromanagement in PPC, What are the most annoying or frustrating ways they have been micromanaged and more.
Read more »Industry experts applaud Google Ads’ recent update that simplifies handling misspelled search queries within ad campaigns. This update significantly improves campaign management efficiency and ensures advertisers reach a more relevant audience.
Read more »Experts frequently encounter scenarios where clients or stakeholders concentrate on the wrong metrics, leading PPC professionals to work hard to align the KPIs properly. In this week’s discussion, host Julie F Bacchini explored the common KPIs tracked by experts. She also examined which KPIs are most commonly misunderstood by PPC professionals and their clients or stakeholders, and explored the reasons behind these misunderstandings.
Read more »Artificial Intelligence is increasingly transforming PPC advertising platforms, making them more efficient, effective, and intelligent. Here’s a roundup of the most significant announcements, feature enhancements, and data insights that have caught the attention of industry experts.
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