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Missed out on top PPC posts published in the month of July? Here’s a quick recap of what was trending. Learn about Google’s rebranding and other announcements made during its annual advertiser’s even, create ads in the new format with responsive search ads preview tool, new campaign type for hotels  and more news covered in this month’s recap of Top PPC News.

 

Merkle Q2 2018 Digital Marketing Report Released – Get hold of the Q2 findings in Merkle’s recently launched Digital Marketing Report. Here are the highlights and the source to download the entire report.

audience targeting google search ads

 

Introducing a New Reporting Experience in LinkedIn Campaign Manager – Understanding campaign performance made easier with the redesigned reporting experience for LinkedIn Campaign Manger. Get ready for the new and intuitive experience, starting this week!

 

Amazon to test new ground for its Sponsored Products ads: the rest of the internet – Amazon is planning to increase the presence of its Sponsored Products ad format and make it available everywhere in the internet space and not just within Amazon properties. Know more.

 

[New Product] Responsive Search Ads Preview Tool – Try our Responsive Search Ads Preview Tool to create multiple ad copies in the new ad format and share it across with clients or team for their perusal.

Responsive Search Ad Preview Tool Karooya

 

Google Marketing Innovations Keynote – Here are all the details about the announcements made during its annual advertiser event the last week. Watch the entire session here.

 

Google Ads Introduces New Campaign Type for Hotels – A new campaign type has been added by AdWords to help advertisers better manage hotel ads by promoting on Google search and maps. Here is all that you need to know about it.

 

Meet the new Bing Ads Newsletter – Get updates and insights from Bing Ads along with stories from thought leaders and what is happening around the industry with the refurbished Bing Ads Newsletter

 

Google Adds “People Also Search For” Box to Paid Search Results – Matt Southern shares details about the new ‘People also search for’ box that now appears along with paid search results though behaving in the same manner like organic search results.

people also search for box

 

Securing your URLs with HTTPS – To secure customer information, Bing Ads asks all its advertisers to update their ad’s URL to HTTPS and also suggests the necessary steps to take if your site doesn’t support HTTPS. Know more.

 

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