Missed out on top PPC posts published in the month of October? Here’s a quick recap of what was trending. Merkle released its Q3 Digital Marketing Report, new segment types introduces to measure store visits, new predefined reports to come in Reports Editor and more news covered in this month’s recap of Top PPC News.
Store visits “New vs. Returning” segmentation now available – Advertisers can now measure store visits from repeat and new customers, with the help of new vs returning segment types.
New predefined landing page reports – Advertisers will soon be able to to chart two predefined reports (Landing Page Report and Expanded Landing Pages Report) in the Report Editor. More details about this update in this post.
Merkle Q3 2018 Digital Marketing Report Released – Get insights and key findings from the Digital Marketing Report for Quarter 3, 2018. For key highlights from the report click here.
Expand your global reach with Multiple Language Targeting – Now, advertises can choose from multiple Bing Ads languages at the campaign level and target customers for more precise targeting.
A smarter way to target your audience with Bing Ads and LinkedIn – In the process of integrating LinkedIn with Bing Ads, now advertisers can make use of Profile Targeting for their campaigns on Bing’s platform.
Facebook Attribution: A Measurement Tool for Today’s Digital Advertising Landscape – Facebook introduces a new measurement tool, Facebook Attribution, to give advertisers a holistic view of their customer’s journey.
Sellers: Announcing 2 new ways to manage your advertising – Amazon offers two new resources to help advertisers with their strategy. One is Marketplace Appstore and the other is Service Provider Network. Learn more about it here.
Use parallel tracking for fast load times and a great user experience – From October 30th, Parallel Tracking has been made mandatory for all Google Ads accounts. Here is a helpful guide by Nick Eppinger where he shares some best practices that advertisers must follow to make the switch tad bit easier.
Introducing the Quora Ads QuickStart Program – Get started with Quora Ads, with the new Quickstart program. It intends to help advertisers get insights and experts inputs on how to make advertising on Quora a success.
From discovery to click, new YouTube ads capabilities for more effective video storytelling – Google announced that new capabilities had been introduced to make advertisers use the prowess of YouTube and Google.
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