Thank you for visiting, dear readers! Here’s another round of top PPC news to keep you up to date on the latest developments and updates from the world of PPC. In this month’s collection, we hope you’ll discover some useful information.
New tools to help you optimize for the holidays – Google has released new shopping campaign guidelines to assist you in optimizing your account for the holidays. You may also compare week-over-week split test results across Smart Shopping and Standard Shopping campaigns with a new Smart Shopping campaign performance comparison tool.
BigCommerce merchants can now reach new customers across Google – A good news for BigCommerce merchants. Now, all sizes of BigCommerce merchants will be able to list their products on Google for free, can launch an ad campaign and evaluate performance metrics all from within their BigCommerce store.
Introducing the new Analytics 360 – Analytics 360 is now in open beta for all existing clients. It’s a useful tool that can be customized to your company’s specific requirements, offering solutions for growing businesses and supporting small businesses in enhancing their performance.
Continued Improvements to Ad Performance and Measurement – To help advertisers with performance and measurement, conversions API Gateway and AEM for iOS 14 users are just two of the new services that Facebook has introduced lately.
Introducing New Insights About Your Audience – Instagram Insight allows organisations to have a better understanding of their target audiences. So, Instagram is launching a few new capabilities under insights that help to understand where your audiences are engaged with your content, demographic information for your audiences, and more visibility for creators who work with businesses.
Google Ads Benchmark Report by Tinuiti | Q3 2021 | Key Highlights -Tinuiti has released its benchmark report for Q3 2021. Here are some of the key findings from the study.
New Sponsored Display features help brands reach audiences on their shopping and entertainment journeys – Amazon announced a number of Sponsored Display features at its Unboxed event on the 26th and 27th of October. These features will assist advertisers in promoting their brands, connecting with remarketing audiences, and much more.
Creating Instagram Videos Just Got Even Easier -Instagram videos (which combines IGTV and feed videos) and a new video tab on marketers’ profiles have made it easier to upload and find videos as well as communicate with new audiences.
Discover 2 interactive ad solutions that enable you to reach audiences in engaging ways – Interactive ad helps brands to connect with audiences effectively & actively. Amazon has introduced two interactive ad solutions (in limited beta) that can help to increase audience engagement.
Maximize reach and efficiency with Video reach campaigns, now available globally – Advertisers can now use automation to give the optimal combination of skippable and bumper advertising to maximise reach and efficiency. Thanks to the launch of the video reach campaign.
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