Welcome to the PPC News edition. Here is a quick recap of what was trending in the month of February! Google has made RSA the default ad type for search campaigns, Changes to Phrase Match and Broad Match Modifier, Improve your bidding practice with enhanced manual bidding, N-gram methodology in Karooya’s Negative Keywords Tool and, more.
Grow clicks and conversions by using responsive search ads: the new default ad type for Search campaigns: – Knowing that RSA can help advertisers to grow their business in real-time, Google Ads has made RSA the default ad type for a search campaign.
Drive more leads from your Search ads :- As lead form extension helps to connect with potential customers, now you can show the lead form when people click on the headline of your search ads to generate more leads.
Making it easier to reach the right customers on Search:- Google ads platform has been evolving to make it easier for advertisers to reach out to the right customers. This is why Google is rolling out changes to Phrase Match and Broad Match Modifier.
Bid across accounts with portfolio bid strategies:-Last summer, Google has given a sneak peek of portfolio bid strategies for manager accounts and now, advertisers will be able to create and manage these cross-account bid strategies for both Search and standard Shopping campaigns.
Amazon Advertising strategy: Sales impact of combining display and sponsored ads:- An analysis of the impact of display ads and sponsored ads for CPG advertisers which can improve your Amazon Advertising strategy.
Up level your bidding practice with Enhanced Manual Bidding:-Businesses across the world is undergoing digital transformation and advertising is no exception. To take advantage of this technology, all manual bidding strategies will be optimized by Enhanced CPC (eCPC). Get more insight into this blog post.
Better offline conversions management & February key product updates :-Here is a February roundup from Microsoft Advertising regarding latest product updates.
Attribution reports now include YouTube and Display ads:-To understand the role of video in customer’s path to purchase & to get a more holistic view of Google media, Google ads have added YouTube ads and Display ads to the attribution report.
N-gram in Karooya’s Negative Keyword Tool :-Learn how our Negative Keywords Tool uses the n-gram methodology & simplifies the tedious task of digging into large volumes of data.
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