Here is a quick recap of what was trending in the month of August 2020. Facebook is preparing its users for iOS14 launch, Maximize conversion bidding in-app campaign, Google’s explanation on the unavailability of the “Text Ad” option from the ads dropdown, Removal for less used targeting options in Facebook, Key highlights of Tinuiti’s Google Ads benchmark report and more.
Grow your audience faster with Maximize conversions bidding in App campaigns – Maximize conversions bidding through App campaigns for installs helps to grow your audience quickly. Get more insight into this informative blog post here.
Is Google prepping to phase out ETAs? – Some of the marketers recently noticed that the “Text ad” option is not available from the Ads dropdown for Search campaigns in the Google Ads interface. What Google has to say about this change, find out in this blog post written by Ginny Marvin.
Plan your budget more effectively with new Performance Planner features – With new Performance Planner feature, one can create, modify, and download forecasts for your shared budget campaigns.
Simplifying Targeting Categories – Facebook is analyzing its targeting options and removing those which are not widely used. For example, Facebook is removing multicultural affinity segments and encouraging advertisers to use other targeting options such as language or culture to reach people that are interested in multicultural content. Get more insight into this update here.
Google Ads Benchmark Report by Tinuiti | Key Highlights – In this blog post, we collected some of the key findings from the Google Ads Benchmark Report by Tinuiti.
Introducing asset performance ratings for Responsive Search Ads – Since the time Microsoft Advertising got RSA for its customer, they are trying to improve on that. Release of a significant improvement to asset reporting helps you understand which of your headlines and descriptions are working well, and which are not.
Microsoft Audience Ads: Now expanding to new markets – Microsoft has launched its Microsoft Audience Ads for all its customers in Australia and New Zealand on August 18, 2020, and doing the same in France and Germany on September 8, 2020. Priscille Bouchez gives more insight in this blog post.
Product Listings: Show products for free in the Bing Shopping Tab – To help its customers to take advantage of online shopping, Microsoft Advertising announces the availability of free Product Listings, which allows advertisers to show their product offers for free on the Bing Shopping Tab starting in the USA. Cady Condyles and Eugene Goldenshteyn give more insight here.
Preparing Our Partners for iOS 14 – Apple’s announcement of iOS14 update require apps to ask users for permission to collect and share data using Apple’s device identifier. How Facebook is preparing for this change and providing recommendations to help their partners, find out in this brief article.
Amazon Attribution is now available within the Amazon Advertising API – Amazon Attribution is a free beta measurement solution that provides visibility to the brands to grow their business. Now, it’s available in the Amazon Advertising API for brands to see Amazon Attribution measurement within their tool provider’s familiar interface.
Related Links
- Why Your Negative Keywords Are Not Working?
- Automated Bidding Options Available in Bing Ads
- Improving Competitiveness via Auction Insights Report
Stop the wasted ad spend. Get more conversions from the same ad budget.
Our customers save over $16 Million per year on Google and Amazon Ads.