Here is a roundup of the most important PPC news to keep you up-to-date on the latest changes and advancements in the industry. Some of the enhancements include two new upgrades in Google’s Performance Max, Microsoft Advertisings logo extension and the introduction of Performance Max, and more.
Boost your Search and Display results in Performance Max campaigns:- Google is enhancing Performance Max with two new upgrades: Dynamic Search Ads and Google Display Ads. For each upgraded campaign, a new, separate Performance Max campaign will be created. This new campaign will use a combination of settings and learning from the existing campaign to maintain consistent performance.
New dashboard for advertisers in Microsoft Advertisers called UET Insights:-Microsoft Advertising originally planned to automatically roll out UET Insights to all advertisers using UET Tags on Monday, July 17, 2023. However, this plan has changed. Instead, UET Insights will be piloted as a beta for advertisers to manually self-opt in. The self-opt-in experience has already begun rolling out to advertisers on Tuesday, July 25, 2023.
Microsoft Logo Extension rolls out globally in open beta:-Microsoft’s Logo Extension pilot has entered a global open beta phase. Featuring the brand logo alongside an ad, can effectively distinguish a brand’s products/services from competitors and establish a strong identity and trust in the minds of the audience.
Video on Facebook Keeps Getting Better:-To make videos better, Facebook is bringing the same editing tools from Reels to create dynamic videos for Feed. Also, there is only one place for all the videos which makes it easy to explore and engage with the best videos.
Introducing Microsoft Advertising’s Performance Max:-Microsoft Advertisers is launching Performance Max, an innovative campaign type designed to optimize marketers’ creative and targeting strategies through automation. This cutting-edge system dynamically pairs the most suitable creative assets with precise targeting parameters in real time, continually generating new combinations until it identifies the highest-performing ad.
Predictive Targeting and other product updates for July:-This July, a lot of great product updates from Microsoft Advertising have been released. To name a few, predictive targeting, RSA and generative AI, auto-generated assets and if function in RSA and more.
Universal Analytics still processing data for most after sunset:-Nearly two weeks following the anticipated UA sunset, most marketers continue to utilize their Universal Analytics accounts without any disruptions. According to Google, the sunset process is being gradually implemented in phases. All properties have been queued for the transition, and those yet to complete the upgrade will undergo Jumpstart on a rolling basis.
Digital Ads Benchmark Report By Tinuiti | Q2 2023 | Key Highlights:- As per the report, in Q2 2023, retail Google search CPCs increased by 25% compared to 2019 levels, surpassing the 20% gain in Q1. Text ad clicks grew consistently at 7% year over year, while CPC growth accelerated from 2% in Q1 to 3% in Q2. Additionally, Instagram Reels ads’ CPC showed a narrower 13% reduction compared to Instagram Feed ads, lower than the 19% difference observed in Q1 2023.
Meta’s ad revenue up 12% in Q2, exceeding expectations:- In Q2 2023, Meta’s advertising revenue reached $31.5 billion, a notable increase compared to $28.2 billion in the corresponding period of 2022. This achievement contributed significantly to Meta’s overall revenue growth, which saw a year-on-year rise of 11%, surging from $28.8 billion in Q2 2022 to $32 billion in Q2 2023.
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