Hello, Readers! Here’s the latest update on the most recent innovations and changes in the PPC industry. This month’s roundup aims to provide you with valuable insights.
New Performance Max features: Assets experiments, video enhancements, and more:- As the peak holiday season nears, AI is becoming essential for achieving success. Performance Max leverages the full capabilities of Google AI across all Google channels. Google is rolling out new PMax features designed to:
- Improve your assets through experiments and generative AI
- Enhance your video ads
- Provide more flexibility to use Performance Max alongside Standard Shopping campaigns
Upgrade your call ads to responsive search ads:- Call ads are being upgraded to responsive search ads to introduce new features and streamline asset creation and management. This upgrade includes adding essential assets, like a landing page and business name, at the campaign or account level.
Meta quietly adds ‘automatic adjustments’ to ad accounts, raising concerns:- Meta quietly introduced ‘automatic adjustments’ across various advertising accounts, allowing its system to make substantial changes to ad campaigns without direct approval from advertisers.
Improve ad performance with Travel Feeds in Search Ads:- Each day, millions of people turn to Search Ads to discover destinations, locate hotels, and plan travel itineraries. To ensure travellers find the best deals, hotel advertisers can now showcase real-time hotel information, including prices, ratings, and images, directly in their ads.
Measure creative impact with simplified Video experiments:- Google’s new Video Ad Experiment tool streamlines A/B testing, enabling quicker, data-driven optimization of creative elements to boost video campaign performance and maximize return on investment (ROI).
Generative AI features for ads coming to all advertisers:- Meta is introducing its first generative AI-powered tools for ad creatives in Ads Manager. These new features include Background Generation, Image Expansion, and Text Variations.
Amplify Your Reach and Collect Leads with LinkedIn Boosting for Lead Generation:- LinkedIn’s post-boosting feature for lead generation transforms your content into ads, leveraging first-party data to attract high-quality leads and expanding your reach beyond just your LinkedIn Page followers.
Amazon Ads launches new AI tools for advertisers: AI creative studio and Audio generator:-Amazon Ads has launched two new generative AI tools—the AI Creative Studio and an Audio Generator. These tools streamline the creation and deployment of campaign creatives, allowing brands to experiment more easily and optimize their ads based on performance.
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