Highlights of Antitrust Lawsuit against Google

Texas District Court have filed a lawsuit again Google, accusing it of deceptive trade practices, curtailing competition from prevailing, violating antitrust and consumer protection laws

We have picked up the main arguments from the lawsuit (excerpts from the lawsuit).

Click here to read the full lawsuit

Maintaining Monopoly By Anticompetitive Tactics

Google adopted anticompetitive methods in publisher ad server market, exchange market, display ad buying tools, in order to maintain its monopoly status.

Key points mentioned about Google’s anticompetitive conduct in paragraphs 125, 131, 140, 144, 153, 164, 197, 238

Killing Header Bidding

Fearing competition from header bidding, Google has been resorting to extreme measures to ensure that it doesn’t impact their market standing.

Learn more about Google trying to control header bidding market in paragraphs 10, 15, 157, 161, 162, 197, 198, 200, 205, 214, 218, 230

Forcing Its Way With AMP

AMP was enforced to reduce unwanted competition from header bidding

More about it in paragraph 207, 211, 224

Unlawful Agreement With Facebook

Google entered into an agreement with Facebook to get help fight the competition from header bidding. Here is what both these major players committed to:

More about the agreement in paragraphs 191 – 194

Violating User Privacy

Google infringing on users’ privacy whilst communicating otherwise

More about it in paragraphs 129, 140 – 143

Once again, here is the link to the lawsuit filed

You would also want to read Google’s response here

We know that scrutiny of big companies is important and we’re prepared to answer questions and work through the issues. But this lawsuit seeks to redesign Search in ways that would deprive Americans of helpful information and hurt businesses’ ability to connect directly with customers. We look forward to making that case in court, while remaining focused on delivering a high-quality search experience for our users.