With customers using varied platforms to access information, advertisers are using this as an opportunity to reach out to them with their message wherever they are. However, simultaneously it becomes crucial to ascertain which is the source of traffic that is driving results? Knowing so, helps tailor your message as per the device type or invest more for the device getting bulkier results.
Earlier in October, we had discussed about the 3 ways with which you could track your device performance which were namely:
- Segmenting by device
- Going to the device tab in ‘Campaign Settings’
- Creating personalized report
Another new way to track your device performance is via Karooya’s Free Audit Report that simplifies the task of scrutinizing your campaigns device wise.
Here is what the report offers
1. Account summary of the device performance
The summary clearly defines the breakup of device basis the major performance metrics. The key statistics to pull out from this is the device that is generating majority of clicks and conversions. As in the example above taken from a demo report, clearly mobile is the flag bearer.
2. Graphical representation of the device performance metrics
The report also gives useful graphs and pie charts for easy presentation of the device performance that could be shared with team internally or with clients. Here’s how some of the metrics are presented
How does the report help?
The findings from the report can help you decide the following:
- Whether to increase or decrease the bids for a device type that is performing or under-performing respectively
- Make conclusive decision as to whether a separate campaign should be dedicated to a performing device type
- Identify growth prospects that were previously ignored or not observed as a result of preconceived notion regarding device targeting
- It helps channelize your budget better as you get insight into the quality of traffic being led from the device types and what % of conversions they are driving
- You can tailor your ad messaging as per the device type that is garnering more results basis the findings from the report
What is the next step?
After outlining the device type to focus on, the next step is to review your device performance on a regular basis. This is to ensure that the findings are significantly used to reap the benefits.
Get started with auditing your device performance and other important components of your AdWords account, by clicking here.
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