Posts Categorized: PPC Roundup

This week witnessed some extraordinary changes by AdWords and Bing. Some are WIP while some have left too much on the plate to be explored.

Add local ratings to your search ads and make your business look more convincing than your competitors. Do you have a small PPC budget? Your campaigns can return profits too. All this and many more insightful articles in this edition of PPC News.

Master in your GSP campaigns, double your CTR with AB testing of ad copy, use long tail keywords for profitable results and explore ads in the new version of Google Play Music. Here are the links to these articles and more.

This week’s edition of PPC news consolidates articles pertaining to upgraded URL migration guide, split testing PPC ads, using Shopping Campaigns optimally, guide to use Google AdWords with Google Analytics and more.

The PPC space holds scope to learn and unlearn. The last week covered topics on match types, the new AdWords Keyword Planner, the countdown customizer along with a recap of SMX Advanced session on Ad Creation.