This week’s edition of PPC news consolidates articles pertaining to upgraded URL migration guide, split testing PPC ads, using Shopping Campaigns optimally, guide to use Google AdWords with Google Analytics and more.
Posts Categorized: PPC Roundup
Weekly PPC News – Get Creative With PPC Ad Copy
The PPC space holds scope to learn and unlearn. The last week covered topics on match types, the new AdWords Keyword Planner, the countdown customizer along with a recap of SMX Advanced session on Ad Creation.
Weekly PPC News – Ad Copy Testing Session at SMX Advanced 2015
With SMX Advanced conference held the last week, all you internet marketers can find a lot to learn from their expert sessions. Also, discussed the previous week were ways to optimize campaigns using labels and fixing disapproved products for Google Shopping campaigns.
Weekly PPC News – Google announces monetizing tool for app developers
Gear up for a bunch of informative articles on AdWords, published the last week. The news captured monetizing developer apps, understanding A/B testing for your campaigns, expert tips shared on live chat, using reporting tools to its best, know-how of AdWords features and more.
Weekly PPC News – Should you bid on brand terms?
From Google’s announcement of location specific mobile ads to tips from PPC expert Melissa, here’s the synopsis of the stories that will be ‘food for thought‘ for your PPC campaigns: