This Week the PPC landscape saw Google announcing new bidding strategies for Shopping Campaigns, simultaneously Bing announced couple of changes in Bing’s Merchant Center. There are some useful insights shared on how Google’s Shopping Campaigns have been affecting businesses and on the shopping trends that crop from e-commerce sites. All this and other informative posts enlisted… Read more »
Posts Categorized: PPC Roundup
Weekly PPC News – Minimum Quality Score To Save Money In AdWords
Google introduced new features in AdWords app and Display Campaigns, along with the announcement of Reports Editor, to be launched few months down the line. Other informative articles discuss how to improve CTR, highlights of the AMA session with Brad Geddes, why you should bid on brand terms and PPC mistakes to avoid making.
Weekly PPC News – Analyzing Google Shopping Search Partners Data
From updates by Google about Google Play search ads, improved Dynamic Search Ads and seamless Google Merchant Center to informative articles on improving quality score using Bing Ads Intelligence and useful excel tips, this edition covers all the articles that grabbed attention the last week.
Weekly PPC News – Google Introduces Manufacturer Center Tool
Google’s Mobilegeddon took the majority of attention, the last week, with the impact it has had on less mobile-friendly sites. Also, Bing launched its beta version of Native Ads and Google launched Manufacturer Center. Other articles discuss building effective RLSA campaigns, tricks to run AdWords scripts, creating custom affinity audience and more
Weekly PPC News – Google Announces “Purchases On Google” To Make Shopping Easier
Last week Google announced the long awaited developments in ‘micro-moments’. Some in the market and some yet to be rolled out, read their exciting features and what it holds for you. Bing followed with their announcement of ‘Shopping Campaigns’, set to give competition to Google.
