Google’s Mobilegeddon took the majority of attention, the last week, with the impact it has had on less mobile-friendly sites. Also, Bing launched its beta version of Native Ads and Google launched Manufacturer Center. Other articles discuss building effective RLSA campaigns, tricks to run AdWords scripts, creating custom affinity audience and more
Posts Categorized: PPC Roundup
Weekly PPC News – Google Announces “Purchases On Google” To Make Shopping Easier
Last week Google announced the long awaited developments in ‘micro-moments’. Some in the market and some yet to be rolled out, read their exciting features and what it holds for you. Bing followed with their announcement of ‘Shopping Campaigns’, set to give competition to Google.
Weekly PPC News – Bing’s Home Page Gets A Revamp
This week witnessed some extraordinary changes by AdWords and Bing. Some are WIP while some have left too much on the plate to be explored.
Weekly PPC News – Now Show Ratings From ‘Google My Business’ Listings
Add local ratings to your search ads and make your business look more convincing than your competitors. Do you have a small PPC budget? Your campaigns can return profits too. All this and many more insightful articles in this edition of PPC News.
Weekly PPC News – Introducing ads on Google Play Music
Master in your GSP campaigns, double your CTR with AB testing of ad copy, use long tail keywords for profitable results and explore ads in the new version of Google Play Music. Here are the links to these articles and more.
