Posts Categorized: PPC Roundup

Achieve the ultimate conversion rate, nail the art of writing compelling ad copies, avoid making the common mistakes in AdWords, understand the importance of sitelink extensions. All this and more covered in this week’s PPC news compilation of articles.

Google announced new enhancements in Ad Customizers and optimized the way negative keywords can now be viewed. Amazon launched new features under the Amazon Sponsor Product, the difference advertising mediums your business should explore, recap of the SMX East session on topping with your seasonal SEM campaigns and more.

Here’s a recap of the all that happened in the PPC landscape last week. Google announced new innovations in GDN, understand how to use negative keyword list effectively, get a sneak peek into the SMX East session titled ‘Winning at mobile PPC’, convincing reasons to get going with mobile PPC ads. All this and more… Read more »

Effectively manage your display campaigns, use custom labels to better your ROI, create remarketing list with Google Analytics Custom Dimensions and more articles on Gmail Ads, newly launched Customer Match and Universal App campaigns by Google AdWords.

Learn how to make your Google Shopping Campaigns effective, how to generate keyword ideas, how to set up audiences in your campaign, and more in the weekly coverage of PPC articles. Also, understand the role of Cost Data in AdWords Attribution Modeling.