Effectively manage your display campaigns, use custom labels to better your ROI, create remarketing list with Google Analytics Custom Dimensions and more articles on Gmail Ads, newly launched Customer Match and Universal App campaigns by Google AdWords.
Posts Categorized: PPC Roundup
Weekly PPC News – Cost Data Added To AdWords Attribution Modeling
Learn how to make your Google Shopping Campaigns effective, how to generate keyword ideas, how to set up audiences in your campaign, and more in the weekly coverage of PPC articles. Also, understand the role of Cost Data in AdWords Attribution Modeling.
Weekly PPC News – Why PPC is important for Small Business Success?
Know how to revive your PPC campaign, when PPC is an option to opt for, how to optimize your keywords, how to harmonize the AdWords extension. Other articles on negative keywords list AdWords script and Bing’s tentative ad extensions covered in this week’s PPC news.
Weekly PPC News – Guide To Query-Level Bidding In Google Shopping
TrueView can now be accessed on the core AdWords interface, new reporting columns have been introduced to offer insights, native Gmail ads have been launched to let marketers reach more audience. Apart from all these announcements by Google, here are other articles on building shopping campaigns, optimizing PPC campaigns for phone calls, using ad extensions… Read more »
Weekly PPC News – Highlight through structured snippet extensions
Optimize your AdWords account by scheduling your reviews, allocating budget properly and experimenting with a new bidding formula. All this covered in this week’s PPC articles. Also, included are articles on blocking of autocomplete API, Google’s announcement of structured snippet extensions and how to spend less time on reporting.
