Posts Categorized: PPC Roundup

Benefit from the changes made by Google in CPM campaigns and video campaigns, know how to make your MCC account clutter free, how to make the most out of the newly launched Customer Match, insight from expert on mobile PPC bidding and more. Read this week’s PPC news for the curated articles on PPC domain:

In the last week Google made few announcements on new features and has been testing new features to make advertisers benefit from the upcoming shopping season. Here are articles that help marketers plan better and optimally.

Shopping season is approaching and the PPC world is preparing retailers, marketers to be present in the shoppers micro-moments. Google announces Shopping Remarketing Lists to meet the objectives and also get detailed insight on the digital trends that will prevail this shopping season. Adding more insight on shopping campaigns is the Merkle RKG’s Digital Marketing Q3… Read more »

Achieve the ultimate conversion rate, nail the art of writing compelling ad copies, avoid making the common mistakes in AdWords, understand the importance of sitelink extensions. All this and more covered in this week’s PPC news compilation of articles.

Google announced new enhancements in Ad Customizers and optimized the way negative keywords can now be viewed. Amazon launched new features under the Amazon Sponsor Product, the difference advertising mediums your business should explore, recap of the SMX East session on topping with your seasonal SEM campaigns and more.