In the last week Google made few announcements on new features and has been testing new features to make advertisers benefit from the upcoming shopping season. Here are articles that help marketers plan better and optimally.
Posts Categorized: PPC Roundup
Weekly PPC News – Seize holiday shopping moments with new tools and insights
Shopping season is approaching and the PPC world is preparing retailers, marketers to be present in the shoppers micro-moments. Google announces Shopping Remarketing Lists to meet the objectives and also get detailed insight on the digital trends that will prevail this shopping season. Adding more insight on shopping campaigns is the Merkle RKG’s Digital Marketing Q3… Read more »
Weekly PPC News – Avoid Common Budget Killing Mistakes in AdWords
Achieve the ultimate conversion rate, nail the art of writing compelling ad copies, avoid making the common mistakes in AdWords, understand the importance of sitelink extensions. All this and more covered in this week’s PPC news compilation of articles.
Weekly PPC News – Find your negative keywords on the Keywords tab
Google announced new enhancements in Ad Customizers and optimized the way negative keywords can now be viewed. Amazon launched new features under the Amazon Sponsor Product, the difference advertising mediums your business should explore, recap of the SMX East session on topping with your seasonal SEM campaigns and more.
Weekly PPC News – New Innovations In Google’s Display Network
Here’s a recap of the all that happened in the PPC landscape last week. Google announced new innovations in GDN, understand how to use negative keyword list effectively, get a sneak peek into the SMX East session titled ‘Winning at mobile PPC’, convincing reasons to get going with mobile PPC ads. All this and more… Read more »
