Posts Categorized: PPC Roundup

Here are the latest articles in the PPC domain handpicked for you. A helpful guide on setting your Gmail Sponsored Campaign and Customer Match, how to increase sales with the help of RLSA campaigns, strategies to adopt to optimize your campaigns for holiday season and new ad format launched by Google to drive app installs.

With Thanksgiving holidays the previous week, the PPC domain was flooded with articles on how to make the most out of Black Friday shopping rush. Many must have incorporated the strategies discussed here. For those who didn’t you must definitely make use of the insights shared during the Christmas vacations.

Benefit from the changes made by Google in CPM campaigns and video campaigns, know how to make your MCC account clutter free, how to make the most out of the newly launched Customer Match, insight from expert on mobile PPC bidding and more. Read this week’s PPC news for the curated articles on PPC domain:

In the last week Google made few announcements on new features and has been testing new features to make advertisers benefit from the upcoming shopping season. Here are articles that help marketers plan better and optimally.

Shopping season is approaching and the PPC world is preparing retailers, marketers to be present in the shoppers micro-moments. Google announces Shopping Remarketing Lists to meet the objectives and also get detailed insight on the digital trends that will prevail this shopping season. Adding more insight on shopping campaigns is the Merkle RKG’s Digital Marketing Q3… Read more »