Posts Categorized: PPC Roundup

This year witnessed many up-gradations and new announcements in AdWords features and products. All meant with the intent to simplify the workflow and streamline the process of reaching out to intended audience. Also, the ads have been made richer to offer relevant content that meets the user expectation and brings a successful closure to the… Read more »

Google announced improvements in automated bidding and announced the launch of Smart Goals to optimize visits in AdWords. Understand about customer match, the techniques to improve your ROI, boosting sales during Christmas season and exploring the advantages of conversion reporting column. All these articles and more covered in this week’s PPC News.

Here are the latest articles in the PPC domain handpicked for you. A helpful guide on setting your Gmail Sponsored Campaign and Customer Match, how to increase sales with the help of RLSA campaigns, strategies to adopt to optimize your campaigns for holiday season and new ad format launched by Google to drive app installs.

With Thanksgiving holidays the previous week, the PPC domain was flooded with articles on how to make the most out of Black Friday shopping rush. Many must have incorporated the strategies discussed here. For those who didn’t you must definitely make use of the insights shared during the Christmas vacations.

Benefit from the changes made by Google in CPM campaigns and video campaigns, know how to make your MCC account clutter free, how to make the most out of the newly launched Customer Match, insight from expert on mobile PPC bidding and more. Read this week’s PPC news for the curated articles on PPC domain: