Here’s a recap of last week’s trending articles. From a study conducted by Acquisio on over 90,000 campaigns to case studies that back bidding on non branded keywords. Find the top 10 articles handpicked from the PPC knowledge space.
Posts Categorized: PPC Roundup
Weekly PPC News – Right Rail Ads Post Mortum
Trends observed post removal of right side ads, how the change is impacting the organic search results, grab the takeaways from SMX West 2016 session, learn about the less explored AdWords Editor features and more in this Week’s PPC Edition.
Weekly PPC News – Use Custom Metrics To Visualize The Impact Of No Sidebar Ads
How the removal of right side bars will affect your account’s performance is what is being discussed all around. Here are couple of articles that discuss how to check the impact of this change? AdWords script to identify keywords losing out on clicks and optimizing bidding strategy to stay on top of the game. Other… Read more »
Feb 2016 – Top 10 PPC Posts
February month witnessed one of the major change with the right side ads being removed from desktop SERP. How that will effect marketers and businesses has been discussed widely. This will continue to remain a hot topic for coming month as well. Another change recognized was Google adding 4 ads at the center of the SERP…. Read more »
Weekly PPC News – Right Side Ads Removed From Google SERP
With Google removing the right side ads from desktop search results, the PPC domain has been flooded with opinions and views about how this will effect PPCers. This Week’s PPC News update covers that aspect, as well as remedies to tackle some of the hurdles attached with it. Other than that learn about the new… Read more »
