Posts Categorized: PPC Roundup

Google announces the redesigning process of AdWords interface, impact of removal of right rail ads on travel keywords, data that shows the bidding trends post the SERP changes, whether PPC works for SMBs or not. All this and more interesting announcement and news vetted for you in this week’s PPC news recap.

The first quarter of year 2016 witnessed some major changes in the way the SERP will show your ads. With the removal of right side ads and introduction of 4 ads on top-of-page, new avenues are opened for advertisers. Not only this, a thorough study on the change shows how the update has impacted businesses…. Read more »

Get AdWords Script to break down the QS attributes for each keyword, manage shopping ads, finding duplicate products and more. Download the new AdWords API, updated with new changes, make your DSA campaign quicker by using the newly launched ‘Recommended Bids’, get insight on how the removal of right ads have impacted the PPC space.

Here’s a recap of last week’s trending articles. From a study conducted by Acquisio on over 90,000 campaigns to case studies that back bidding on non branded keywords. Find the top 10 articles handpicked from the PPC knowledge space.

Trends observed post removal of right side ads, how the change is impacting the organic search results, grab the takeaways from SMX West 2016 session, learn about the less explored AdWords Editor features and more in this Week’s PPC Edition.