Posts Categorized: PPC Roundup

Is it the right time to expand your PPC campaign? How to use Facebook and AdWords together to generate some astounding results? Get digital marketing insights from Merkle’s Q1 report. Use the AdWords Script to identify some of the common AdWords mistakes. All this and more covered in this Week’s PPC News.

From speculations of Apple creating an ad product for their App store to the highlights of industry specific benchmarks. Learn about AdWords script to simplify your work of allocating your monthly PPC budget, get insight on some creative retargeting ad ideas, easy step to manage your low volume keywords. All this and more in this week’s… Read more »

Google improves its shopping campaigns by adding new features, simultaneously changing the impact of ad format on the ad ranking formula, SMB retailers spend a minimal amount of $700 on paid search – learn why?, what ad extensions should you use to tap your mobile users. All this and more in this week’s recap of… Read more »

Google announces the redesigning process of AdWords interface, impact of removal of right rail ads on travel keywords, data that shows the bidding trends post the SERP changes, whether PPC works for SMBs or not. All this and more interesting announcement and news vetted for you in this week’s PPC news recap.

The first quarter of year 2016 witnessed some major changes in the way the SERP will show your ads. With the removal of right side ads and introduction of 4 ads on top-of-page, new avenues are opened for advertisers. Not only this, a thorough study on the change shows how the update has impacted businesses…. Read more »