With Google Performance Summit having unfolded some major developments, the last week had the PPC domain flooded with opinions and insights on the announcements made and how they are/ are not a must-have for advertisers. Here is a peek into all that the Google Summit covered such as expanded text ads, demographic targeting and more,… Read more »
Posts Categorized: PPC Roundup
Weekly PPC News – Automation & Bidding, Bing Ads Editor 11.0 and more
AdWords script to find empty ad groups, an updated AdWords Universal App Campaign to help developers reach their app users, enhanced version of Bing Ads Editor launched, using structured data feed to enhance user experience, boosting your email marketing initiatives with Gmail campaigns and more. Get all these expert insights in the highly recommended list of… Read more »
Weekly PPC News – Beyond AdWords Last Click Attribution, Flexible Bidding & more
Learn about new data driven attribution model, measuring sitelink extensions performance, accessing Google Analytics insight on AdWords Express dashboard, links to Hero Conf session presentations, using dimension reports and more. All this and other PPC posts covered in this Week’s recap of PPC News.
Weekly PPC News – AdWords Editor 11.4, Voice Search in Digital Marketing & more
With excitement brewing around the live demo that will put to display the redesigned AdWords interface, Google also announced their latest version of AdWords Editor. Learn about the ways in which you get creative with your drowning PPC account, voice search’s growth in the digital marketing space, the eCommerce mistakes to avoid and more.
Weekly PPC News – New Merchant Center Feed Rules, Conversion Copywriting & more
Learn how and why you should explore audience targeting, get hold of a useful AdWords script to identify ad groups that miss the opportunity offered by sitelinks extensions, update your merchant center product feeds easily with the help of newly lunched Feed Rules, what beta testing Google has been doing post removal of right rail ads. Know… Read more »