This month saw some major developments in the PPC space. Not only was the Google Performance Summit the talk of town, but also how Bing sees voice search as the biggest revolution starting now. If the top trending news of the month of May were missed by you, then here is a recap of the… Read more »
Posts Categorized: PPC Roundup
Weekly PPC News – New Expanded Text Ads, Mobile-First World & more
With Google Performance Summit having unfolded some major developments, the last week had the PPC domain flooded with opinions and insights on the announcements made and how they are/ are not a must-have for advertisers. Here is a peek into all that the Google Summit covered such as expanded text ads, demographic targeting and more,… Read more »
Weekly PPC News – Automation & Bidding, Bing Ads Editor 11.0 and more
AdWords script to find empty ad groups, an updated AdWords Universal App Campaign to help developers reach their app users, enhanced version of Bing Ads Editor launched, using structured data feed to enhance user experience, boosting your email marketing initiatives with Gmail campaigns and more. Get all these expert insights in the highly recommended list of… Read more »
Weekly PPC News – Beyond AdWords Last Click Attribution, Flexible Bidding & more
Learn about new data driven attribution model, measuring sitelink extensions performance, accessing Google Analytics insight on AdWords Express dashboard, links to Hero Conf session presentations, using dimension reports and more. All this and other PPC posts covered in this Week’s recap of PPC News.
Weekly PPC News – AdWords Editor 11.4, Voice Search in Digital Marketing & more
With excitement brewing around the live demo that will put to display the redesigned AdWords interface, Google also announced their latest version of AdWords Editor. Learn about the ways in which you get creative with your drowning PPC account, voice search’s growth in the digital marketing space, the eCommerce mistakes to avoid and more.
