Posts Categorized: PPC Roundup

With Expanded Text Ads, finally launched, Google made some other strategic announcements. The crucial one was the removal converted clicks and making ‘Conversions’ the default metric altogether. If you missed out on all that happened in the month of July, then here are the Top 10 PPC News that is not worth a miss.

Google made some significant announcements the last week. From rolling out the three major ad innovations announced during the Google Performance Summit to the future removal of converted clicks, these were the talk of the town. The digital marketing report for second quarter and google’s quarter performance report were also released. All this and more… Read more »

Google introduced Price Extensions to help showcase price details along with product details in your paid ads, improves TrueView discovery ads, shares success stories of advertisers witnessing increase in conversion with cross-device conversion. Other topics discuss why you must still stick with your non-converting PPC campaigns, why PPC campaigns fail, insights on how display of… Read more »

Some interesting features launched the last week to make viewing bidding insights easier, travel planning and mobile shopping easier fr advertisers. Learn more about RLSA campaigns, PPC secrets by PPC expert Johnathan Dane, rising Mobile brand CPCs, Facebook Custom Audience. All this discussed in this week’s recap of the top PPC news.

Recap of the top announcements/ features made so far, SMX advanced 2016 session discussion PPC automation, how call only campaigns increase call rates, why broad match is still relevant to your AdWords campaign and more insightful articles covered in this Week’s PPC News recap.