The previous month Google rolled out the Expanded Text Ads format to all advertisers and this month Bing Ads has made pilot access for Expanded Text Ads available on request. The new ad format is surely the talk of the town and PPC experts have been sharing their best practices and recommendations to master it.
Posts Categorized: PPC Roundup
Weekly PPC News – Expanded Text Ads Available For Pilot in Bing Ads
Kenshoo’s Q2 digital marketing report suggests the proliferation of clicks and impressions from ad types other than the ones led from desktop keywords, hinting at how PPC has evolved over the years. This and more interesting articles and posts around PPC space captured in our weekly roundup.
Weekly PPC News – Bing Upgrded URLs Live, Conversion Per Impression Ad Testing & more
Know how Smart Bidding can help you plan your device bids, make use of the campaign draft now available for Display Network, Bing’s Upgraded URLs are now active, how to analyze your ad tests by conversion per impression metric and more in this Week’s PPC News Roundup.
Weekly PPC News – Create winning ad copy, transparent Quality Score reporting and more
This Week’s PPC News recap of news circulating in the PPC space. From google announcing null Quality Scores for keywords with low impressions to google restricting the data earlier showed in Keyword Planner. All this an more in this week’s roundup.
Weekly PPC News – AdWords Script for Expanded Text Ads, Bid Management and more
With Expanded Text Ads live, a useful AdWords Script is shared to simplify things for advertisers, learn more about which bidding systems works best and when (automated vs. manual), the default settings that are affecting your performance, boosting your mobile device campaigns in Bing and more PPC related articles consolidated in this Week’s PPC recap.
