Posts Categorized: PPC Roundup

Grab the AdWords Script to compare your Expanded Text Ads performance with Standard Text Ads, start benefiting from making bulk updates for your Bing Shopping Campaign in Bing Ads Editor, what PPC experts do to run competitive intelligence and more such insightful PPC articles collated in this week’s recap.

This Week’s PPC news roundup collates the various updates and announcements made by AdWords and Bing Ads. From the launch of Structured Snippet extensions by Bing Ads to Google extending the deadline of transitioning to Expanded Text Ads, along with some advisory posts on audience targeting, important PPC updates made in the last year, using AdWords… Read more »

Bing Ads and AdWords, both launched features that helps tracking performance, know about using location group targeting, when you can use broad match type keywords, about Facebook targeting options, a useful script to add your extensions across campaigns and more covered in this week’s PPC recap.

New merchant center interface to streamline the processes, a useful AdWords script to help in identifying duplicate keywords in your account, the upcoming account level sitelink extensions, how to go about testing your Expanded Text Ads and make sure they are at par with your standard text ads. All this and more articles captured in this… Read more »

The previous month Google rolled out the Expanded Text Ads format to all advertisers and this month Bing Ads has made pilot access for Expanded Text Ads available on request. The new ad format is surely the talk of the town and PPC experts have been sharing their best practices and recommendations to master it.