This week’s ppc news covers insights from PPCers about the new Exact Match update announced by Google last week, what advertisers should see coming and how to stay prepared without getting much affected.
Posts Categorized: PPC Roundup
Weekly PPC News – Close Variants to Include Rewording of Exact Match, GDN Location Extension and more
A major announcement by Google was made this week, wherein the role of close variants will be expanded for exact match keywords. How this will impact the PPC space will be witnessed when the change is released, however opinions are pouring in. This and more covered in this week’s PPC news recap.
Weekly PPC News – Updating View Through Conversions, Creating ETAs Made Easier by Bing Ads and more
This week’s recap of ppc news covers google’s announcement of updating call ads, Facebook audience targeting, AdWords testing tools to put into practice, improvements made by Bing to simplify creating Expanded Text Ads and more.
Weekly PPC News – Price Extensions Available on All Devices, Optimizing Bing Native Ads and more
Learn about improving your Facebook targeting, encrypting email ids for Customer Match, possibility of a second description in Expanded Text Ads, optimizing Bing Native ads and more in this week’s PPC news recap.
Weekly PPC News – Bing Ads Remarketing Exclusions, Improve Mobile Experience and more
Here is a this week’s edition of Weekly PPC News which covers the new Remarketing exclusion feature from Bing Ads, tips to level up retargeting, how ETA performed, using audience data for your search ads and more.
