Posts Categorized: PPC Roundup

A major announcement by Google was made this week, wherein the role of close variants will be expanded for exact match keywords. How this will impact the PPC space will be witnessed when the change is released, however opinions are pouring in. This and more covered in this week’s PPC news recap.

This week’s recap of ppc news covers google’s announcement of updating call ads, Facebook audience targeting, AdWords testing tools to put into practice, improvements made by Bing to simplify creating Expanded Text Ads and more.

Learn about improving your Facebook targeting, encrypting email ids for Customer Match, possibility of a second description in Expanded Text Ads, optimizing Bing Native ads and more in this week’s PPC news recap.

Here is a this week’s edition of Weekly PPC News which covers the new Remarketing exclusion feature from Bing Ads, tips to level up retargeting, how ETA performed, using audience data for your search ads and more.

This Week’s PPC news covers the key things to check with your Facebook account, Amazon’s shifting its focus to Google Shopping, targeting high net-worth individuals in AdWords, psychological principles to improve ad messaging and more.