Posts Categorized: PPC Roundup

AdWords updated its overview page with new insight cards, Bing Ads announced adding Audience Segmentation, how exact match close variants showed delayed growth by Q3 2017, planning your eCommerce promotions with Ad customizers and more in this week’s PPC News recap  

Missed out on top PPC posts published in the month of January? Here’s a quick recap of what was trending. Learn about how the exact match close variant update Google started showing results, Bing Ads simultaneously expanding exact match close variant to other markets, Merkle releasing its Q4, 2017 Digital Marketing Report and more news covered… Read more »

Recent update by Google allows users to mute reminder ads, learn how shopping and paid search campaigns go can benefit from each other, understanding and including user intent to find keyword ideas, machine-learning now available for native in-feed ads and more in this week’s PPC News recap

How Bing Ads will evolve in 2018, whether advertisers choose search advertising or display advertising, Bing Ads updates exact match close variants to include reordered keywords, strategies to help B2B advertisers make the most from their PPC activities and more in this week’s PPC News recap.

Learn about using event tracking audiences, voice search as a solution for advertisers in 2018, auditing a low performing account, why Bing Ads is a must-have in your PPC strategy, new forms of automation that can be applied to your AdWords account and more in this week’s PPC news recap.