Posts Categorized: PPC Roundup

From Merkle releasing its Q4, 2017 digital marketing findings to Bing Ads updating its exact match close variants, from Google announcing new innovations during the Search Marketing Expo West to Facebook making improvements to its split testing, the first quarter of this year showcased the start of a good and productive year for PPC advertisers,

Learn what to expect from the rebranding announcements made by Google, the new Bing Ads newsletter, why not to use SKAG, creating your first AdWords account, launch of Responsive Search Ads tool to crate ads in the new ad format and more in this week’s PPC News recap.

Learn about the rebranding announcements made by Google, how Bing Ads has implemented AI in Automated Extensions, PPCChat session recap, the high-converting Facebook ad templates, preventing call fraud in PPC campaign and more in this week’s PPC News recap.

Learn about the new Facebook Custom Audience targeting, LinkedIn Carousel Ads, overview of AdWords call extensions, using AI to optimize campaign performance, creating more targeted PPC landing pages and more in this week’s PPC News recap.

Learn about the new Google Merchant Center Import Tool and how to use it, AdWords detailed demographics which is currently in beta, step-by-step guide to link your Google properties with AdWords, managing negative keywords for large shopping campaigns and more in this week’s PPC News recap.