Top AdWords (now Google Ads) Announcements from 2018

Posted by & filed under PPC Roundup.

This year, Google Ads, left advertisers surprised by change of their brand name from AdWords to Google Ads. Further on they introduced Responsive Search Ads, updated the text ads with an additional headline and description, added new ad position metrics, allowed exact match close variants to also include close variations that match the intent and… Read more »

Top Paid Social Media Announcements & Updates of 2018

Posted by & filed under PPC Roundup.

This year witnessed the social media platforms upgrading their advertising solution to improve the way advertiser’s connect with their audience.From Quora launching Promoted Answers, Facebook announcing the launch of Facebook stories to LinkedIn announced new bidding solution and more. So, here’s a recap of the top social media announcements that a marketer can explore and… Read more »

Top Announcements by Karooya in 2018

Posted by & filed under PPC Roundup.

We saw some significant changes in the PPC space this year, such as the launch of the new ad format (Responsive Search Ads), addition of a third headline and second description to the Expanded Text Ads etc. To support these changes, we introduced some new products this year, while simultaneously optimizing existing products to support… Read more »