Posts Categorized: PPCChat

This week’s PPCChat session covered different topics that were on PPCers minds. Implement consent mode, Google Ads limiting country targeting exclusions last week and more topics were covered by host Julie F Bacchini during the discussion.

This week on PPCChat, the focus was on ‘Navigating Ever Advancing Automation in PPC.’ Host Julie F Bacchini was curious to hear from PPC professionals about their thoughts on automation, especially with the recent launch of new automated solutions by the Google Ads Developer Blog.

Sharing difficult truths about clients’ PPC accounts/businesses can be tough, but it’s a necessary challenge for experts in their PPC careers. Do they find it uncomfortable to tell clients hard truths? what tips do the experts have for the inexperienced once? These and more questions were answered during this week’s PPCChat session which was hosted… Read more »

The topic for this week’s PPCChat session was “Reimagining PPC” where host Julie F Bacchini sought experts’ views on the most impactful changes in PPC, services offered by PPCers recently and the biggest worries or concerns about working in PPC over the next 10 years.

Host Julie F Bacchini continued the client theme from last week. While the previous PPCChat session centred on terminating client relationships, the focus this week shifted to how professionals strive to align themselves with favourable clients. The conversation explored identifying red flags when engaging with potential clients, recognizing deal breakers, and more.