Posts Categorized: PPCChat

During this week’s PPCChat session, host Julie F Bacchini discussed the importance of competitive research in PPC, how regularly experts engage in any competitive research, whether they use any tools and any roadblocks or frustration they encounter.

Host Julie F Bacchini discusses the theme “Diversification in PPC” during this week’s PPCChat session. The discussion includes exploring advertising across various platforms and expanding skill sets as PPC professionals.

Here is the full recap of this week’s PPCChat session where host Julie F Bacchini shed light on the importance of the post-click (landing page) experience, what are the biggest or most common issues PPCers encounter on landing pages and more.

Among PPC professionals, it’s become increasingly common to clarify perplexing and bewildering aspects of PPC to clients. Host Julie F Bacchini sought insights from experts regarding the topics they find themselves explaining to clients more frequently, as well as which ad platforms they find most challenging or perplexing to explain.

During this week’s PPCChat discussion, Julie F Bacchini led the conversation, covering the latest Google Ads metric definition and recent developments regarding how ad strength influences ad-serving capabilities.