Posts Categorized: PPCChat

Here is the screencap of PPC experts’ tweets about all the AI updates from Google’s annual event. These tweets have covered everything from creative innovations to immersive shopping ads and enhanced reporting features.

Every PPC expert goes through a PPC struggle in his/her life. What are experts’ biggest struggles in the business side of their PPC and Are they experiencing any struggles talking to clients or stakeholders about the Google and DOJ antitrust trial? These and more questions were answered during this week’s PPCChat session which Julie F… Read more »

This week’s PPCChat session drew inspiration from Navah Hopkins‘s article which paid a heartfelt tribute to the late, great Mark Irvine and how he encouraged her to “do less.”. Here is the screencap of the entire session where host Julie F Bacchini sought experts thoughts on the struggle areas in PPC, how do they handle… Read more »

During this week’s PPCChat session, host Julie F Bacchini discussed the importance of competitive research in PPC, how regularly experts engage in any competitive research, whether they use any tools and any roadblocks or frustration they encounter.

Host Julie F Bacchini discusses the theme “Diversification in PPC” during this week’s PPCChat session. The discussion includes exploring advertising across various platforms and expanding skill sets as PPC professionals.