This week’s PPCChat session was hosted by Azeem Ahmad. PPC experts discussed about the close variant changes, using scripts to control match types, role of keywords and more.
Posts Categorized: PPCChat
PPCChat | Activating Funnel Data with PPC | 11 Sep, 2018
This week’s PPCChat session was hosted by Heather Cooan. PPC experts discussed about managing PPC and non PPC channels to target full funnel, using data from PPC, marketing to customers via PPC and more.
PPCChat | Conversion Rate Optimization Advice | 4 Sep, 2018
This week’s PPCChat session was hosted by Julia Vyse where PPC experts discussed about their CRO testing learnings, role of AI in CRO, advice to new PPCers to achieve CRO goals and more.
PPCChat | Living In The New Google Ads UI | 28 Aug, 2018
This week’s PPCChat session, hosted by Julie F Bacchini, discussed about the new Google Ads UI, what PPCers like or dislike about it, coolest feature introduced there, how they are dealing with roadblocks, suggestions they would like to give Google Ads team and more.
PPCChat | Bidding Strategies | 21 Aug, 2018
This week’s PPCChat session was hosted by Mark Kennedy where PPC experts discussed about bidding strategies, using manual vs automated bidding, discussing each of automated bidding strategies (eCPC, Target ROAS etc.) and more.
