This week’s PPCChat session was hosted by Amy Hoffman. PPC experts discussed about Google Analytics, using it to improve paid search campaigns and remarketing campaigns, building audiences and more.
Posts Categorized: PPCChat
PPCChat | PPC Secret Weapons | 25 Sep, 2018
This week’s PPCChat session was hosted by Julie F Bacchini. PPC experts discussed about their secret weapons in Bing Ads, Google Ads, Facebook, LinkedIn and other paid search advertising platforms.
PPCChat | Keywords and Their Ever Changing Role in PPC | 18 Sep, 2018
This week’s PPCChat session was hosted by Azeem Ahmad. PPC experts discussed about the close variant changes, using scripts to control match types, role of keywords and more.
PPCChat | Activating Funnel Data with PPC | 11 Sep, 2018
This week’s PPCChat session was hosted by Heather Cooan. PPC experts discussed about managing PPC and non PPC channels to target full funnel, using data from PPC, marketing to customers via PPC and more.
PPCChat | Conversion Rate Optimization Advice | 4 Sep, 2018
This week’s PPCChat session was hosted by Julia Vyse where PPC experts discussed about their CRO testing learnings, role of AI in CRO, advice to new PPCers to achieve CRO goals and more.