PPCChat | Attribution | Oct 23, 2018

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This week’s PPCChat session was hosted by Elevated Marketing. PPC experts discussed about attribution, how they used this metric, which attribution model they prefer in Paid Media, multi-channel attribution challenges, how it affects budgeting and more.

PPCChat | Google Analytics | 2 Oct, 2018

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This week’s PPCChat session was hosted by Amy Hoffman. PPC experts discussed about Google Analytics, using it to improve paid search campaigns and remarketing campaigns, building audiences and more.

PPCChat | PPC Secret Weapons | 25 Sep, 2018

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This week’s PPCChat session was hosted by Julie F Bacchini. PPC experts discussed about their secret weapons in Bing Ads, Google Ads, Facebook, LinkedIn and other paid search advertising platforms.