This week’s PPCChat session was hosted by Julie F Bacchini where she sought experts’ views on plateaus in performance, what are some things PPCers can try in that dreaded plateau phase, any theories about what causes plateaus and more.
Posts Categorized: PPCChat
PPCChat | Acquisition vs. Retention in PPC | 28th January 2020
Hosted by Julie F Bacchini, this week’s PPCChat session was focused on the rough split between acquisition and retention, the biggest issue encountered when running acquisition & retention campaigns, favorite strategy or tactic for retention goaled campaigns and more.
PPCChat | Cross Platform /Channel Strategy | 21st January 2020
Hosted by Julie F Bacchini, today’s PPCChat focused on developing cross platform /channel strategy, things that don’t translate well between platforms/channels, General tips to be known about advertising across platforms/channels and more.
PPCChat | 2020 PPC Wish List | 14th January 2020
This week’s PPCChat session was hosted by Julie F Bacchini. This session was an interesting one as PPCers expressed what their expectations are from specific PPC platforms like Google Ads, LinkedIn, Microsoft Advertising, etc in 2020, What are they most concerned about in PPC in 2020 and more.
PPCChat | Expanding Your Reach with Instagram Ads in 2020 | 7th January 2020
Hosted by Akvile DeFazio, this week’s PPCChat session sought PPCers opinion about expanding their reach with Instagram Ads, Challenges faced while creating content for Instagram Ads, Native, and Expandable Stories Carousel ads, Finding success with Instagram Feed or Stories Ads and more.
