Posts Categorized: PPCChat

This week’s PPCChat session was addressed by guest host @aprildunford. It was a learning session for all PPC experts. It drew everyone’s attention to the meaning of the term “Positioning” in the PPC space, Use of storytelling as a tool, and much more.

Guest host @markkennedysem talked about Local PPC in this week’s PPCChat session. He sought PPC experts’ views on the ways they are using ads for local campaigns, Strategies for ad extensions, How aggressive they are with local landing pages & adding negative locations, and more.

This week’s PPCChat session had PPCers evaluate the ad support system of the various platforms such as Facebook, Instagram, Google Ads, Microsoft Ads.

In this week’s PPCChat, host markkennedysem sought PPCers views on the go-to-ad extension, What extensions do they rarely use, What are the ways experts are utilizing ad extensions and more.

In this week’s PPCChat session, experts shed light on the differences they are noticing in the Google Ads keyword matching, What are experts doing to mitigate the impact of the looser matching, What kind of audiences they are currently using in Facebook and more. This week’s session was hosted by Julie F Bacchini.