Posts Categorized: PPCChat

Hosted by Duane Brown, this week’s PPCChat session was focused on clients view on advertising on platforms other than Facebook and Google, What is the biggest objection experts have to face while proposing other networks, Which network do they find to be great for a certain demographic or industry and more.

Hosted by Julie F Bacchini, this week’s PPCChat discussion revolved around CCPA (California Consumer Privacy Act). Experts poured out their thoughts on the strategies which can deal with laws like CCPA, Any unforeseen consequences of this law, Any changes in the data because of CCPA, and more.

This week’s PPCChat session welcomed guest host @coryhenke who discussed the advantages of testing videos on YouTube, The biggest hurdle to test the budget for YouTube, Best ways to evaluate a YouTube campaign with minimal conversion volume and more.

This week’s PPCChat session was addressed by guest host @aprildunford. It was a learning session for all PPC experts. It drew everyone’s attention to the meaning of the term “Positioning” in the PPC space, Use of storytelling as a tool, and much more.

Guest host @markkennedysem talked about Local PPC in this week’s PPCChat session. He sought PPC experts’ views on the ways they are using ads for local campaigns, Strategies for ad extensions, How aggressive they are with local landing pages & adding negative locations, and more.