PPCChat | Dealing With Changes In PPC Industry | 12th January 2021

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Experts always use tactics and strategies to deal with changes occurring in PPC industry but dealing with these changes mentally is important too. Host Julie F Bacchini asks PPCers, what proactive they do to help their mental health during these changes, what stresses them most, have they adopted any habits to help their mental wellbeing… Read more »

PPCChat | 2021 PPC Strategy | 5th January 2021

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In the last PPCChat session, PPCers discussed their wish list for the PPC platforms. This week’s discussion revolved around their prospect for PPC in 2021, their concerns, are they planning any new projects or initiatives for this year, and more. Hosted by Julie F Bacchini, here is the screencap of the session.

PPCChat | PPC Wish List | 22nd Dec, 2020

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With the year 2020 coming to an end, PPCers look back at how this year went. Looking forward to 2021, they discuss their wishlist for the PPC platforms (Google Ads, Microsoft Advertising, LinkedIn Advertising and Facebook Advertising) in the year 2021. Hosted by Julie F Bacchini, here is the screencap of the session

PPCChat | Google Data Studio | 15th December, 2020

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Hosted by Jennifer Denney (@DenneyJenn) owner of Elevated Marketing Solutions, this week’s PPCChat session discussed about Google Data Studio, why PPC experts use it, their favourite data source, insights they get from GDS and more.

PPCChat | Landing Pages & CRO For PPC | 8th December 2020

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Guest host Simon Mathonnet from Unbounce sought PPCers views on the techniques or tools they are using for optimization apart from A/B tests, what factors do they take into account while optimizing, what types of campaigns do they generally use landing pages for, and more.