Posts Categorized: PPCChat

This week’s PPCChat session, hosted by Julie F Bacchini, covered topics including a recent Google Ads trial, an Optmyzr study on Ad Strength, and experts’ strategies for Q4 2024.

This week’s PPCChat session was focused on four points: (1) the heated political season in the US, (2) the consolidation of holiday seasons, (3) strained economic conditions around the world and (4) planning for holiday 2024. Here is the screencap of the discussion hosted by Julie F Bacchini.

In the latest PPCChat session, hosted by Julie F Bacchini, industry experts dove into some of the most controversial and thought-provoking opinions in the world of PPC. From debates on billing practices to the value of different ad networks, no stone was left unturned. Check out the screencap below for a snapshot of the lively… Read more »

During this week’s PPCChat session, host Julie F Bacchini sought experts’ views on the PPC industry and its downfall, do PPCers think the current PPC skillset is dying and what are the PPC skills of the future.

Here is a complete screencap of this week’s PPCChat session, hosted by Julie F Bacchini. The discussion centered around Navah Hopkins’s article on overcoming bias in PPC to enhance ad performance.