Posts Categorized: PPCChat

During this week’s PPCChat session, host Julie F Bacchini sought experts’ views on the PPC industry and its downfall, do PPCers think the current PPC skillset is dying and what are the PPC skills of the future.

Here is a complete screencap of this week’s PPCChat session, hosted by Julie F Bacchini. The discussion centered around Navah Hopkins’s article on overcoming bias in PPC to enhance ad performance.

Here is the screencap from this week’s PPCChat session, centring on the Google antitrust case and the Google Ads Merchant Center fiasco. Host Julie F Bacchini gathered experts’ opinions on the judgment against Google in the search antitrust case and the issues with the Google Merchant Center.

During this week’s PPCChat session, host Julie F Bacchini discussed PPC and search news from last week. The topics were: Google is not killing off 3rd party cookies after all, FTC on surveillance pricing & data hashing, G Ads keyword matching, and OpenAI’s search engine.

Clients and stakeholders sometimes use change history as a primary metric to gauge the efforts of PPC professionals. In her discussion on “Demonstrating Your Worth in PPC,” host Julie F Bacchini explored how experts can showcase their value to clients, identified major points of frustration, and highlighted strategies to help clients recognize the value and… Read more »