In this week’s session, Julie F Bacchini focused on various topics which include Bidding Strategy, Account Auditing, Query Matching, and FLoC. PPCers expressed their views on smart bidding, what steps are they taking to be ready for FLoC? , what is their biggest frustration when auditing accounts? and more.
Posts Categorized: PPCChat
PPCChat | PPC Forecasting | 13th April 2021
Julie F Bacchini has hosted this week’s PPCChat session with guest host Richard Fergie. The session was focused on what kind of forecasting PPCers are doing? what is the hardest part of doing forecasting? any resources which are helping experts to ease out this task? and more.
PPCChat | Getting the Most Out Of Your Query Data | 6th April 2021
Guest host Sonika of Seer Interactive joined host Julie F Bacchini for this week’s interactive PPCChat session where experts talked about the process they use to analyze the data, what tools and automation are they leveraging to analyze large datasets, and more.
PPCChat | Shopping Ads in 2021 | 30th March 2021
In this week’s PPCChat session, experts talked about Stranded vs Smart shopping, the performance difference between Google Shopping & Microsoft Shopping Ads, what is the future of shopping ads, and more. This session was hosted by Julie F Bacchini & guest host Kirk Williams.
PPCChat | All Things Microsoft Ads | 23rd March 2021
In this week’s PPCChat session, host Julie F Bacchini and guest host John Lee invited experts to express their views on the things they love on Microsoft Advertising, their views on forced automation, do they wish to see any new features being added in MSFTAdvertising and more.