Posts Categorized: PPCChat

Guest host Sonika of Seer Interactive joined host Julie F Bacchini for this week’s interactive PPCChat session where experts talked about the process they use to analyze the data, what tools and automation are they leveraging to analyze large datasets, and more.

In this week’s PPCChat session, experts talked about Stranded vs Smart shopping, the performance difference between Google Shopping & Microsoft Shopping Ads, what is the future of shopping ads, and more. This session was hosted by Julie F Bacchini & guest host Kirk Williams.

In this week’s PPCChat session, host Julie F Bacchini and guest host John Lee invited experts to express their views on the things they love on Microsoft Advertising, their views on forced automation, do they wish to see any new features being added in MSFTAdvertising and more.

Automation in PPC has become a necessity as it allows to improve performance by maximizing time and resources. Hosted by Julie F Bacchini, this week’s session focused on the types of automation experts use regularly, do they use any automation tools, the type of automation they will be interested and more.

This week’s session was focused on Google’s recent announcement to phase out third-party cookies to protect people’s privacy. Host Julie F Bacchini sought experts’ views on the preparation for the loss in tracking data due to this announcement, are they planning to have a discussion with their clients, and more.