Welcome readers to an another round of PPCChat recap! This week’s discussion was all about Performance Max Campaign. Host Julie F Bacchini & guest host AdsLiaison sought PPCers views on the success of their performance max campaigns, what challenges experts are facing, is there anything they wish were different about Performance Max campaigns and more.
Posts Categorized: PPCChat
PPCChat | How Experts Can Adapt to Increasing Automation | 8th February 2022
Greetings Happy Readers! During this week’s PPCChat session, host Julie F Bacchini & guest host Frederick Vallaeys discussed the scenarios where experts still feel that manual management is better than automated, tricks that helped them to perform automation better & more.
PPCChat | What If Most PPC Data Went Away? | 1st February 2022
Greetings Happy Readers! In this week’s PPCChat session, PPCers expressed their views on the primary sources of data in their PPC management, how the non-availability of analytic data would impact them, what are they most hopeful about regarding PPC data and more. Here is the screencap of the discussion which was hosted by Julie F… Read more »
PPCChat | Digital Advertising & Privacy – Can They Coexist? | 25th January 2022
Greetings Happy Readers! In this week’s PPCChat session, host Julie F Bacchini discussed experts concerns about user privacy, their views on users’ privacy as a marketer, any plans to take active steps with regard to data privacy and more. Here is the screencap of this week’s philosophical discussion.
PPCChat | What to Expect from Google Ads in 2022 | 18th January 2022
This week’s PPCChat session was inspired by the Google Ads Expert Series “Welcome to 2022” presentation. Host Julie F Bacchini sought PPCers reactions about this presentation, what are their thoughts about having only 1 RSA per ad group, opinion about enhanced conversion and more.