In this week’s PPCChat session, PPCers expressed their predictions regarding the announcements Google will be making at its live-stream event on 27th May 2021 and what they would love to see announced. Host Julie F Bacchini handled this interactive session.
Posts Categorized: PPCChat
PPCChat | A Year Plus into COVID – Where Are We in PPC? | 18th May 2021
Hosted by Julie F Bacchini, this session helped experts to look back and see how the pandemic has affected their PPC accounts, have their businesses been affected, what have they learned from the “once in a lifetime” event like Covid, and more.
PPCChat | Digital Advertising in the Age of Automation | 11th May 2021
Host Julie F Bacchini & guest host Patrick Gilbert handled this week’s PPCChat session. Their discussion was focused on the general attitude PPCers have regarding automation in PPC, common misconception around automation, role of the PPC manager in the age of automation and more.
PPCChat | Testing In The Age Of Automation | 4th May 2021
Julie F Bacchini hosted this week’s PPCChat session. It was an interesting session where PPCers expressed their views on the regular testing in their accounts, the kind of tests they are running in search and social ad accounts, which is experts favorite test to run on any platform, and more.
PPCChat | What If | 27th April 2021
Hosted by Julie F Bacchini, this week’s PPCChat session was focused on various topics like what if experts are no longer to do retargeting, what if experts could not utilize first-party data, what if PPCers are no longer able to see the audience or demographic data in platforms and more.