Posts Categorized: PPCChat

Host Julie F Bacchini & guest host Patrick Gilbert handled this week’s PPCChat session. Their discussion was focused on the general attitude PPCers have regarding automation in PPC, common misconception around automation, role of the PPC manager in the age of automation and more.

Julie F Bacchini hosted this week’s PPCChat session. It was an interesting session where PPCers expressed their views on the regular testing in their accounts, the kind of tests they are running in search and social ad accounts, which is experts favorite test to run on any platform, and more.

Hosted by Julie F Bacchini, this week’s PPCChat session was focused on various topics like what if experts are no longer to do retargeting, what if experts could not utilize first-party data, what if PPCers are no longer able to see the audience or demographic data in platforms and more.

In this week’s session, Julie F Bacchini focused on various topics which include Bidding Strategy, Account Auditing, Query Matching, and FLoC. PPCers expressed their views on smart bidding, what steps are they taking to be ready for FLoC? , what is their biggest frustration when auditing accounts? and more.

Julie F Bacchini has hosted this week’s PPCChat session with guest host Richard Fergie. The session was focused on what kind of forecasting PPCers are doing? what is the hardest part of doing forecasting? any resources which are helping experts to ease out this task? and more.