Posts Categorized: PPCChat

This week’s PPCChat session was focused on the recent announcement by Google to extend the support for third-party cookies until 2023. Host Julie F Bacchini sought experts’ thoughts on this development, their predictions, whether they can do anything to help with data loss and more.

Making contracts and setting the right expectations with clients is a way to be successful with them. In this week’s session, host Julie F Bacchini sought PPCers views on the importance of contracts, do they outline anything special in their contracts, how do they go about setting the right expectation with their clients on a… Read more »

Communicating with clients about PPC strategies and campaign performance is very important. In this week’s PPCChat session, host Julie F Bacchini sought PPCers views on the channels they use generally for client communication. the most challenging communication, the nature of most of their communication, and more.

Behaving ethically is one of the important aspects of paid search. This week’s session was focused on the same. Host Julie F Bacchini sought experts’ views on the biggest ethical gray areas in PPC, how do they handle clients in this regard, have PPCers ever faced an ethical dilemma in their PPC career, and more.

Ginny Marvin was invited by host Julie F Bacchini to join this week’s PPCChat session where Ginny helped PPCers to find answers to most of the announcements & updates made in the Google Marketing Livestream event which was held on May 27th, 2021.